1. Introduce yourself and briefly describe your background.
My name is Tan Peck Sim. I was from family business and a BSAC instructor, my husband CG Sim, he is a professional musician who is still playing with MPO (Malaysia Philharmonic Orchestra), therefore we called our shop Scuba Symphony.
2. Why did you decide to go into this business? How long has it been established?
I met my husband during the dive trip that he organised more than 10 years ago, after we got married, we wanted to do something together, he was a PADI freelance instructor and I was a BSAC instructor, this is the only thing that we don’t have to start from ZERO!
3. Can you describe your services (and products etc)? What is your top offering?
We offer A-Z service as possible as we could. But we specialised in underwater imaging, we hold the distributorship and dealership of many well known brands of the underwater world, we also manufactured ourselves for certain items. eg:
Seacam, Subal, Aquatica, ULCS, Recsea, Kelden, UN, 10bar, FIX, etc
4. Who are your clients / customers? Why do they select you over others?
My customers are from everywhere in the world, from local to foreigner, beginner to professional, we emphasize and emphasize on service and product quality. We are happy if we see customers come back with good shots!
Service should be the first thing they select us over than others. Customers called us in wee hour for emergency.
5. How has technology, such as computers and the Internet, impacted on how you serve or conduct business?
It is definately very helpful and convenient but in certain thing we still need the human touch!!
6. Do you plan to expand (range of offerings, service areas, geographical reach etc.)? If yes, how? If no, why not?
We do have a shopping cart, social media, advertising.
7. What are the biggest issues (serving your clients, running your business etc)?
The biggest issues to new customers is they always look for bargain, when comes to anything about underwater, you pay what you get for! cheap thing don’t last. The biggest issues to old customers is there is no issue, they are experienced and they always look for the experienced!
8. What do you wish you’d done differently?
Nope. We were aggressive but slower now, because of family. We have our boy, and we do not want to miss out his childhood for business. Money don’t buy time.
9. What are you glad you did?
We were the first one in Malaysia specialised in the underwater imaging service and product and we always try to offer the best products to our customers.
10. Where do you see yourself and your business in a year’s time?
I still don’t see much different than what i can make (due to time spend with family), unless we get the “right” partner , but we are definitely improving on the web sales.
11. Words of wisdom
A good seller will sell you what you need and not what they have.
12. Please give your contact details so that your target audience will know how to reach you.
www.scubasymphony.com
info@scubasymphony.com
+60377107197
whatapps: 0122510512