1. Introduce yourself and briefly describe your background.
We, Nor’Azlan Mohd Zain and Noriza Abdul, are the owners of ED Scuba. ED Scuba is the city based scuba diving training center and scuba shop that fulfill the busy schedules of the urban people lifestyles. ED Scuba provides training for people to do Try Out Scuba or any Certifications from the Open Water to the Instructors level. ED Scuba also have a full range of scuba gears with affordable prices. We do not only sell the scuba gears, we do educate the buyer on the functionality and quality of each products sold in our shops and will try to match their budget.
2. Why did you decide to go into this business? How long has it been established?
ED Scuba was started for the love of the ocean. Malaysia has great and beautiful oceans, precinct waters and more than 300 species of marine life (one of the most marine life creatures in the world). We hope to encourage divers from all over the world to come and experience Malaysia’s marine life. ED Scuba is established in 2008
3. Can you describe your services (and products etc)? What is your top offering?
Services offered:
Try Out Scuba for Non-Divers
Scuba Rangers program (8-12 years old)
Open Water, Specialities to Dive Professional Certification and Instructors Training Courses
Respond Right/First Aid Programs
Ecological & Volunteerism Program & Events
Selling and rental of Dive Equipments
Diving Trips & Events
Top Offering:
Ecological & Volunteerism Program & Events
Scuba Rangers and Open Water Certifications
4. Who are your clients / customers? Why do they select you over others?
From individuals to corporate clients from all over the world. Selection maybe due to the standard of services offered.
5. How has technology, such as computers and the Internet, impacted on how you serve or conduct business?
It does help, in line with the current technology of teaching via online offered by dive agencies, also when we are to promote our services and events and to stay in touch with our clients/prospects.
6. Do you plan to expand (range of offerings, service areas, geographical reach etc.)? If yes, how? If no, why not?
Yes, probably being a distributor to new dive equipment range and have our own dive centre/resort at one of the island
7. What are the biggest issues (serving your clients, running your business etc)?
Price war in terms of open water course, cost of going to the island keep on increasing, affecting the bottom line.
Good and loyal staff and dive professionals
Challenge in convincing the parents to let their young to participate in scuba rangers program
8. What do you wish you’d done differently?
Placing greater priority to ecological & volunteerism programs and the development of young divers from the age of 8 and also dive events and trips
9. What are you glad you did?
Since our establishment as a dive center, we have created a dive site in Pulau Redang, Terengganu where it was once a bare, clear sandy bottom. We deployed several artificial reefs and created a diverse and healthy environment for corals to grow and house number of marine life. We carry out monitoring, under water clean up and research on the deployed area to increase their bio-diversity. This is done by more than 100 divers (Volunteers) in our annual event “MERDEKA CONSERVATION DIVE”.
10. Where do you see yourself and your business in a year’s time?
We see that we would be the top dive center that not only teach and recruit new scuba divers but QUALITY scuba divers who have good buoyancy and help to preserve the underwater beauty for the next generation.
11. Words of wisdom
ED Scuba… Your ECOLOGICAL Buddy
12. Please give your contact details so that your target audience will know how to reach you.
ED Scuba
(Owned by Eminent Diverse Management & Services)
No 21, Jalan AU3/27
Ampang/Ulu Klang
54200 Kuala Lumpur
Malaysia
Tel : +60193843389
Whatsapp : +60104039600
Email: noriza.abdul@gmail.com
Instagram : edscubamalaysia