1. Introduce yourself and briefly describe your background.
I am Lim Choon Wei, 46. I am a Graduate Gemologist and Jewellery Designer from GIA in 1992. After working for a few years with some reputable jewellers in the city as jewellery designer and sales managers.
2. Why did you decide to go into this business? How long has it been established?
Most of the jewellers at that time are selling imported mass produced jewellery, I felt there was a need for specialized designed jewellery shop in the market. In addition to use the skill I have learned. In 1999 I started my own company 4C Jewellery.
3. Describe your range of products and services. What is your top offering?
We establish ourselves as designer`s jewellery shop. We design and make our jewellery,100% made locally. Customers can select their favourite colour loose stones from our inventory. And we customize it for them. Jewellery appraisal and gem stones identification (to tell genuine or fake), is also part of our service. Price of jewellery making is depending on the customer budget(from RM3,000 to any size of stones and diamonds that customers are looking for.
4. Who are your clients / customers? Why do they select you over others?
Our customers are the rich and famous in the city. All our jewellery are one of a kind as they are made from fine quality gemstones, diamonds and workmanship.
5. Provide an overview of your franchise. Highlight its special features and benefits.
Our franchise models is to provide more affordable and fine quality designer pieces to the customer.
6. Can you describe the profile of your typical franchisee? How do you choose them?
We are looking for people who are passionate about good design jewellery especially those who are working as a jewellery designer. Through our franchising program, financial and manufacturing assistance will be provided.
7. Have you turned down prospective franchisees? What are some of the reasons?
No, because we are still looking for prospective franchisee.
8. What kind of support, assistance and advice will you be providing to your franchisees?
We will provide everything to make sure the shop is running professionally that will include any kind of gemstone/diamond sourcing,custom design service to the franchisee if the franchisee is not a trained jewellery designer, product knowledge training and online stock sharing system.
9. What is the anticipated duration between start-up and profitability for your franchisees?
Within a year, depending on the location of the store.
10. What are the future plans for your business (range of offerings, geographical reach, franchise system etc)?
We are planning to set up our franchise outlet in major cities of peninsular Malaysia.
11. Words of wisdom for all aspiring franchisees
Creating jewellery pieces that make people talk. We believe the new generation of people buying jewellery pieces not only for the value but for the unique design that meet their lifestyle.
12. Please give your contact details so that your target prospective franchisees will know how to reach you.
www.charismadesignerjewellery.blogspot.com
charisma.jewellery@gmail.com
phone no: +603-20720002