1. Introduce yourself and briefly describe your background.
Jeffrey Leong, co-founder of the brand I Love Yoo! and with over 15 years experience in the F&B industry.
2. Why did you decide to go into this business? How long has it been established?
Our products are mostly available in morning/night markets, so we decided to bring these comfort food into the mall scenes to allow everyone to enjoy them at any time during mall operation hours. We have been established since 2007.
3. Describe your range of products and services. What is your top offering?
We offer freshly made fried items like Yoo Cakoi, Fried Buns, Butterfly Bun & Mix Bun, Sesame Balls, Porridge, Soya Bean & Toufu Fa and Coffee. Our top offering is our Yoo Cakoi.
4. Who are your clients / customers? Why do they select you over others?
Anyone and everyone who likes our products. Our products are freshly made at the outlet.
5. Provide an overview of your franchise. Highlight its special features and benefits.
Affordable franchise fee RM40K for 5 years. Training provided, recipes and ingredients supplied from central kitchen, SOP and operation manual provided, franchisees do not have to go through these hassles of starting a new business.
6. Can you describe the profile of your typical franchisee? How do you choose them?
Dedicated and genuine franchisee keen to start an F&B business. Our BOD chooses based on their proposal.
7. Have you turned down prospective franchisees? What are some of the reasons?
We have. Location proposed not good and was rejected.
8. What kind of support, assistance and advice will you be providing to your franchisees?
Training provided, recipes and ingredients supplied from central kitchen, SOP and operation manual provided. Advice and consultation on set-up and operations of outlet.
9. What is the anticipated duration between start-up and profitability for your franchisees?
This depend on location and its sales.
10. What are the future plans for your business (range of offerings, geographical reach, franchise system etc)?
We plan to add more local comfort street food to our menus and also open more outlets throughout Malaysia and overseas.
11. Words of wisdom for all aspiring franchisees
Be passionate and dedicated to serving customers with good quality comfort food. Do not cut corners just because of wanting to make money and affect the quality of the food served.
12. Please give your contact details so that your target prospective franchisees will know how to reach you.
www.iloveyoo.com.my, Office no. 03-79827693