1. Introduce yourself and briefly describe your background.
My name is Ernest Teo and I am a local of Kuching. I have been a conducting PADI courses and dive in Kuching for more than 10 years now.
2. Why did you decide to go into this business? How long has it been established?
I just love scuba diving, the underwater world and want to share the magnificent WWII shipwrecks of Kuching with other divers. I started organizing local dive trips independently in 2005 and it was only in 2011, where I establish Premier Marine And Scuba Centre and operate the diving in Kuching as a business with the hope to build up a dive industry here.
3. Can you describe your services (and products etc)? What is your top offering?
Our company offers PADI courses together with sales and servicing of dive equipment and organizes both local and outbound dive trips. But most of our client came to us for PADI courses and our WWII wreck dive trip.
4. Who are your clients / customers? Why do they select you over others?
We have both local and tourist who came to us because we are highly recommended for our quality service, good knowledge of our own dive sites and high standard in our diving practice.
5. How has technology, such as computers and the Internet, impacted on how you serve or conduct business?
Over the years, technology had played a big part in our business as we use it for promotion, keeping our client updated on upcoming events and to communicate with divers around the world. It is just amazing what the internet can do us today.
6. Do you plan to expand (range of offerings, service areas, geographical reach etc.)? If yes, how? If no, why not?
Yes, we plan to upgrade our facilities in the future such as increase the number of boat and also to provide accommodation to divers. It will be a dive resort style but blending in with our local ambient. This will provide divers not only dive experience but also the local culture.
7. What are the biggest issues (serving your clients, running your business etc)?
Our biggest issue is local manpower. The dive industry in Kuching is not fully develop yet making it difficult for us to obtain proper staff.
8. What do you wish you’d done differently?
I should have promoted the WWII Shipwrecks of Kuching years ago as it is a gem sitting in our very own background.
9. What are you glad you did?
I am very demanding in the standard of diving practice and a pro-conservationist. These have proven to be the main contributor to my success over the years.
10. Where do you see yourself and your business in a year’s time?
I see our business will double up in the next season and the Kuching will be a must dive wreck site in South East Asia.
11. Words of wisdom
Treat your clients as your own dive buddies and take good care of your underwater environment; and they will take care of your future.
12. Please give your contact details so that your target audience will know how to reach you.
For those who are interested to visit Kuching for the wrecks, the can visit our website www.wetwolfdive.com or go to our facebook page facebook.com/divekuching. If they need to contact us directly, they can always call +6012-8892336.