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July 2, 2015

Evy, Donat Kentang

1. Introduce yourself and briefly describe your background.

This business was born from the owner who wants to have her own business and hope this business can be a new place for people who do want to work for others.

2. Why did you decide to go into this business? How long has it been established?

We’re in into business world for being better to share our time between work and family.

3. Describe your range of products and services. What is your top offering?

The product that we sell is potato donut with sugar topping with various fruit flavours. Our product is unboring to see because buyers can see how to make donut on the spot. We promote our product by putting advertisements on tabloid, website, media social, and exhibition.

4. Who are your clients / customers? Why do they select you over others?

All of the ages are love our donut. Beside we have an unique topping, potato donut is an healthy snacks. And they buy our donut because our donut is delicious, unique, cheap, but healthy.

5. Provide an overview of your franchise. Highlight its special features and benefits.

The uniqueness of our product is how we concept the place to sell our donut. Usually, donut is sell on the store, but we try to modify it in to a form of booth. The benefit of our product is, the donut that we made are made of pure blended potato, and potato is one of healthiest foods for us.

6. Can you describe the profile of your typical franchisee? How do you choose them?

Type for our franchisees:
• people who have sufficient funds to pay the franchise fee
• people who is optimist
• people who are diligent and not give up easily

7. Have you turned down prospective franchisees? What are some of the reasons?

Yes we have. There are some reasons:
• the location they choose isn’t strategic
• have no enough money to pay

8. What kind of support, assistance and advice will you be providing to your franchisees?

The assistance we do : training, promoting, and supplying.
The motivation we share : we motivate our franchisees for having more outlets to gain more profit.

9. What is the anticipated duration between start-up and profitability for your franchisees?

Our profit anticipate : we motivate our franchisees with they will get back their capital (+- 3 months)

10. What are the future plans for your business (range of offerings, geographical reach, franchise system etc)?

Our future plan for our product is we have so many franchisees in Indonesia and Malaysia that are loyal and have a good relation with us by follow the international event or exhibition. We search a master stage for Malaysia ( 1 franchisees, for 1 stage) ex : Johor, KL, Johor Baru, etc.

11. Words of wisdom for all aspiring franchisees

Success has been seen in front of us, so don’t hesitate to join and become our franchisees, because every good and honest business that we do is always be blessed by God.

12. Please give your contact details so that your target prospective franchisees will know how to reach you.

Contact person : +6281807800808, +6285101244412, +6281297110059,
Pin bb : 2AFAA232
www.donatkentangpdo.com

Filed Under: FIM2015, Participant Interviews

July 2, 2015

Lim Choon Wei, Charisma

1. Introduce yourself and briefly describe your background.

Formula 1 Official Lounge jewellery show reducedI am Lim Choon Wei, 46. I am a Graduate Gemologist and Jewellery Designer from GIA in 1992. After working for a few years with some reputable jewellers in the city as jewellery designer and sales managers.

2. Why did you decide to go into this business? How long has it been established?

Most of the jewellers at that time are selling imported mass produced jewellery, I felt there was a need for specialized designed jewellery shop in the market. In addition to use the skill I have learned. In 1999 I started my own company 4C Jewellery.

3. Describe your range of products and services. What is your top offering?

Green Quartz & Diamonds Bangle ReduceWe establish ourselves as designer`s jewellery shop. We design and make our jewellery,100% made locally. Customers can select their favourite colour loose stones from our inventory. And we customize it for them. Jewellery appraisal and gem stones identification (to tell genuine or fake), is also part of our service. Price of jewellery making is depending on the customer budget(from RM3,000 to any size of stones and diamonds that customers are looking for.

4. Who are your clients / customers? Why do they select you over others?

Our customers are the rich and famous in the city. All our jewellery are one of a kind as they are made from fine quality gemstones, diamonds and workmanship.

5. Provide an overview of your franchise. Highlight its special features and benefits.

Our franchise models is to provide more affordable and fine quality designer pieces to the customer.

6. Can you describe the profile of your typical franchisee? How do you choose them?

Shop exterial  reducedWe are looking for people who are passionate about good design jewellery especially those who are working as a jewellery designer. Through our franchising program, financial and manufacturing assistance will be provided.

7. Have you turned down prospective franchisees? What are some of the reasons?

No, because we are still looking for prospective franchisee.

8. What kind of support, assistance and advice will you be providing to your franchisees?

We will provide everything to make sure the shop is running professionally that will include any kind of gemstone/diamond sourcing,custom design service to the franchisee if the franchisee is not a trained jewellery designer, product knowledge training and online stock sharing system.

9. What is the anticipated duration between start-up and profitability for your franchisees?

Within a year, depending on the location of the store.

10. What are the future plans for your business (range of offerings, geographical reach, franchise system etc)?

We are planning to set up our franchise outlet in major cities of peninsular Malaysia.

11. Words of wisdom for all aspiring franchisees

Creating jewellery pieces that make people talk. We believe the new generation of people buying jewellery pieces not only for the value but for the unique design that meet their lifestyle.

12. Please give your contact details so that your target prospective franchisees will know how to reach you.

charisma_m_logowww.charismadesignerjewellery.blogspot.com
charisma.jewellery@gmail.com
phone no: +603-20720002

Filed Under: FIM2015, Participant Interviews

July 2, 2015

Jeffrey Leong, I Love Yoo!

1. Introduce yourself and briefly describe your background.

I Love Yoo OutletJeffrey Leong, co-founder of the brand I Love Yoo! and with over 15 years experience in the F&B industry.

2. Why did you decide to go into this business? How long has it been established?

Our products are mostly available in morning/night markets, so we decided to bring these comfort food into the mall scenes to allow everyone to enjoy them at any time during mall operation hours. We have been established since 2007.

3. Describe your range of products and services. What is your top offering?

Set_CWe offer freshly made fried items like Yoo Cakoi, Fried Buns, Butterfly Bun & Mix Bun, Sesame Balls, Porridge, Soya Bean & Toufu Fa and Coffee. Our top offering is our Yoo Cakoi.

4. Who are your clients / customers? Why do they select you over others?

Anyone and everyone who likes our products. Our products are freshly made at the outlet.

5. Provide an overview of your franchise. Highlight its special features and benefits.

Affordable franchise fee RM40K for 5 years. Training provided, recipes and ingredients supplied from central kitchen, SOP and operation manual provided, franchisees do not have to go through these hassles of starting a new business.

6. Can you describe the profile of your typical franchisee? How do you choose them?

Dedicated and genuine franchisee keen to start an F&B business. Our BOD chooses based on their proposal.

7. Have you turned down prospective franchisees? What are some of the reasons?

We have. Location proposed not good and was rejected.

8. What kind of support, assistance and advice will you be providing to your franchisees?

Training provided, recipes and ingredients supplied from central kitchen, SOP and operation manual provided. Advice and consultation on set-up and operations of outlet.

9. What is the anticipated duration between start-up and profitability for your franchisees?

This depend on location and its sales.

10. What are the future plans for your business (range of offerings, geographical reach, franchise system etc)?

We plan to add more local comfort street food to our menus and also open more outlets throughout Malaysia and overseas.

11. Words of wisdom for all aspiring franchisees

Be passionate and dedicated to serving customers with good quality comfort food. Do not cut corners just because of wanting to make money and affect the quality of the food served.

12. Please give your contact details so that your target prospective franchisees will know how to reach you.

ILoveYooLogowww.iloveyoo.com.my, Office no. 03-79827693

Filed Under: FIM2015, Participant Interviews

July 2, 2015

Elvina Ooi and Kelly Tang, Paddington House of Pancakes

1. Introduce yourself and briefly describe your background.

photo1reducedPaddington House of Pancakes (PHOP) was founded by Elvina Ooi, and Kelly Tang. Both used to work as Equity Analysts with foreign stock broking and asset management companies before venturing into F&B. Both founder and co founder are qualified Chartered Financial Analysts (CFA).

2. Why did you decide to go into this business? How long has it been established?

PHOP was founded in 2004 when we (the founders) decided to start something on our own due to the volatile nature of the financial services industry. Before establishing PHOP, we ventured into a small neighbourhood cafe called Elly’s table in 2002 as a testing ground to confirm if F&B was something we were capable of as both of us do not have any F&B background and experience. Elly’s table served a small menu of pancakes, cakes, sandwiches & great coffee. It was when we hear customers calling the cafe the pancake place (although the cafe only serve very limited pancake items) that the idea of starting a full fledged pancake house was born. We see potential in pancake houses in Asia as there were none in Asia. Pancakes are simple everyday comfort food and who doesn’t like pancakes?

3. Describe your range of products and services. What is your top offering?

poster-theamericandreamreducedPHOP loves pancakes and waffles more than anything. When we started PHOP, we had very low expectations on diners’ acceptance of a pancake house that served hot savoury pancake meals. We just did it out of passion and our love for pancakes. Started in 2004, PHOP is the first specialty pancake restaurant in the region that serves over 100 types of pancakes from all over the world and our own specialty range. All our products are handmade and freshly made upon orders. PHOP is a full service restaurant serving hearty pancake meals. Our menu offering is extensive and is capable of satisfying diners of all ages and tastes. Our food can be savored at any time of the day, ranging from breakfast, brunch, lunch, tea, dinner and supper.

4. Who are your clients / customers? Why do they select you over others?

Most of our patrons are families and young working professionals. We take pride in serving only wholesome and healthy food. Our main competitive advantage is our unique menu, our vast offering and our passion of serving only perfectly flipped pancakes. We strive to create a ‘WOW factor’ in every meal we serve.

5. Provide an overview of your franchise. Highlight its special features and benefits.

PHOP offers a full business format franchise. We are a registered franchisor with the Malaysian government since 2012. Franchisees have the choice of a shop or a kiosk franchise. We understand that business environment, competitive landscape and culture differ from country to country. Hence, relative to other franchises, we consider our franchise to be flexible. All franchisees are only required to purchase two items from us – our proprietary pancake premix and our pancake syrup. The rest will be sourced locally with our guidance and approval.

6. Can you describe the profile of your typical franchisee? How do you choose them?

Young (below 35), passionate, committed, energetic and full of drive to succeed. Must have the never give up attitude. Financially, they must have sufficient liquid funds to sustain at least 6 months working capital. We prefer franchisees who are open and are willing and good followers. No F&B experience is required but franchisees must love pancakes as much as we do.

7. Have you turned down prospective franchisees? What are some of the reasons?

Yes. Age, character, personality that does not match our requirement. Others due to weak financial standing and weak commitment.

8. What kind of support, assistance and advice will you be providing to your franchisees?

Everything from pre-set up, set up, to opening & running the outlet. We provide support and guidance in all areas of operations, financial management and HR. This is a full business format franchise and we do not keep any secrets from our franchisees. In fact, our knowledge transfer is so complete that franchisees can even open & manage any restaurants if they want to.

9. What is the anticipated duration between start-up and profitability for your franchisees?

6 months to 9 months to be profitable. We expect investment payback of not more than 24 months if franchisees follow our advice and recommendation diligently.

10. What are the future plans for your business (range of offerings, geographical reach, franchise system etc)?

Currently we have franchisees in Malaysia, Singapore. Brunei and Macau. We intend to expand our business internationally to China, Japan, Korea, India, the Middle East and South Africa. Eventually we hope to have a presence in Europe and US.

11. Words of wisdom for all aspiring franchisees

Believe in yourself. Remember that life is like pancakes. It all depends on how you flip it!

12. Please give your contact details so that your target prospective franchisees will know how to reach you.

PHOP_LogoModified_FA_BW_croppedwww.paddingtonpancakes.com, email : franchise@paddingtonpancakes.com

Filed Under: FIM2015, Participant Interviews

July 2, 2015

Dato Kenny Yee, House Of Leather

1. Introduce yourself and briefly describe your background.

Photo reducedMy name is Dato Kenny Yee. A Malaysian businessman who ventured into Indonesia in 1990’s. Founder of PT Winn Appliance in Indonesia which engaged in manufacturing and retailing of household gas appliances under its established brand “Winn Gas” in Indonesia market. In 2012, Dato Kenny Yee bought over the entire 100% stake in H.O.L Chain Store (Malaysia) Sdn Bhd which operate House of Leather, Kaufmann and Country Hide concept stores. Since then, he has upgraded the concept store design to enhance the customer’s shopping experience and expanded the business rapidly beyond Klang Valley.

2. Why did you decide to go into this business? How long has it been established?

House of Leather was established in 1996 with almost 2 decades of history. Dato decided to venture in House of Leather retailing business as he is able to value add into this business based on his manufacturing and retailing background for the past 20 over years in Indonesia. Further, House of Leather has substantial followers with more than 90,000 privilege card members which provide valuable marketing database.

3. Describe your range of products and services. What is your top offering?

_MG_1266 reducedOur products ranges from varieties of office bags to casual bags and travelling bags and luggage. We also sell small items accessories such as wallets and belts to complement our main products. Our products cater for both women and men. We carry established brands such as Bugatti, Kaufmann, Country Hide, Carlton, Bruno Manfred, La Pagayo etc. We provide after sales services and a large range of our product comes with warranty. We do not have a fixed top offering products as the design of the products change rapidly and we have more than 1,000 models. Generally, for those looking for formal office attire accessories and bags, our Kaufmann and Bugatti leather range of products are very popular. Those who prefer outdoor casual bags, most of them will look for Country Hide’s leather range of products. As for luggage, our Bruno Manfred and Carlton luggage offer varieties of design and functions.

4. Who are your clients / customers? Why do they select you over others?

Our customers are mainly from middle and higher middle segment. I guess House of Leather is one of the few bags retailers that has been around in the market for about 20 years. In fact we are one of the pioneer and hence, we provide proven reliability and assurance of our products to our customers.

5. Provide an overview of your franchise. Highlight its special features and benefits.

We have just recently embark on franchise business for House of Leather concept store. One of our special features is that we don’t charge royalty as we believe in win-win partnership. Franchisee will obviously benefited from our huge database of privilege card memberships for marketing purposes and its long established brand name of almost 2 decades in the market.

6. Can you describe the profile of your typical franchisee? How do you choose them?

_MG_1269 reducedWe would prefer owner operate franchisee. We do not prefer typical investor who are not hands on. We will screen them through interview for their past experience and their track record of financial standing. We are looking for quality franchisee and not quantity. We would prefer to have say 10 franchisee running 50 franchise stores (5 franchise stores each) as compared to having 50 franchisee running 50 franchise stores (one franchise store each). Hence, we are looking at franchisee who has the potential or quality of running a chain of franchise stores in the long term.

7. Have you turned down prospective franchisees? What are some of the reasons?

We have many enquiries and parties who are interested and hence, we have to turn down some of them. One of the common reason for turning down is that they stay too far away from the location they choose to operate as we want an assurance that they will manage the store personally especially their maiden store. We also turn down if we find that the potential candidate does not possess the necessary charisma to run this business. Retailing business requires an extrovert type of person and willing to spend their weekend to manage the store as weekend is the golden hours for retailers.

8. What kind of support, assistance and advice will you be providing to your franchisees?

We will provide training, pre and post commencement of franchise business. We will also provide on-going visual marketing display, marketing and promotion assistance and advice our franchisee on unique selling points of our new range of products from time to time.

9. What is the anticipated duration between start-up and profitability for your franchisees?

Generally, we are targeting ROI (Return of Investment) of 2 to 3 years depending on location.

10. What are the future plans for your business (range of offerings, geographical reach, franchise system etc)?

Geographically, we are targeting South East Asia market. Having said that, we may explore other regions as well as currently we do have enquiries from Middle East market and Eastern Europe countries.

We intend to expand our range of offerings and will be launching Kaufmann, The Apprentice Series soon to cater for young executives market. As for the franchise system, we will upgrade from time to time where necessary.

11. Words of wisdom for all aspiring franchisees

The fashion retailing franchise business demands immediate and proactive reaction, a consistent determination and drive, essential qualities to tie all these qualities together. Being successful at the early stage of business does not mean the journey has ended- in fact, it has just begun. They should always wary about accepting the fact that they are successful. On the contrary, they must think that they still need improvement and it is this attitude that has translated into providing the best shopping experience to their customers.

12. Please give your contact details so that your target prospective franchisees will know how to reach you.

HOUSE-OF-LEATHER LOGO reducedWebsite address: www.houseofleather.com.my
Tel: 603 6280 2898
Contact Person: Puan Wan Nor (wannor@house-of-leather.com) and Miss Daris Cheah (daris@house-of-leather.com)

Filed Under: FIM2015, Participant Interviews

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